Do Authors Need an Author Page?

Do Authors Need an Author Page?

Or, is a Personal Page Sufficient?

This week  I was discussing the pros and cons of creating an author page with  Amy Hill Hearth. Amy is a New York Times bestselling author who created an author page at her publishers insistence. In order to be honest with y’all, Amy and I were actually discussing the cons of an author page.  We really can’t ascertain any benefit. Anything that causes an author to manage two pages (personal and professional)  is inefficient and nonsensical.

Amy explains: The emphasis from S&S is never to have a page devoted to a single title. It should be under your name. We are supposed to be building our “brand,” that is, ourselves.

Publishers want their authors to tweet twice a day, blog at least weekly and have a social media “presence” on Facebook. For that reason, I have noticed several friends who are shutting down their personal page and opting for an author page. The problem is this: will people move with you? If they do will they be pleased with an impersonal author page? (most are not)

So I posted a comment on my wall stating that I would not create an author page (because I enjoy a more personal interaction with people). My sweet friend, Theresa Shadrix, explained that I didn’t need both.

Oh Theresa, my angel, tell us more!

She explained that if one sets their “permissions” on FB to allow followers, then there isn’t a need to create another page.

Not totally convinced, I visited Shawna Coronado’s Facebook page. Shawna is the knower of all things plant, marketing, and friendship. One little look and I was convinced. She has a friends section,  AND a following.

The reason authors are strongly encouraged to create an author page is that Facebook will cut you off at five thousand friends. Once you reach that number you can not add any more. Author pages accommodate an unlimited number of followers and are supposed to inform readers each time you post. To test this theory, visit some of the pages you have liked. Did their latest post appear on your news feed? Probably not. I have found that unless I have interaction with people on their wall, or visit their page,  I rarely see updates from pages I have “liked.” So asking people to “like” your page probably does not reach the target audience you intended. Why? Because when people “like” a page they rarely take the extra second to click the button “show in news feed.”

Be honest, you don’t do it either. You didn’t even know there was a drop down button. You were just asking for likes.

Shawna bypassed all of this which was why I sent her a message asking her about her decision. Here is her response;

I was speaking online to Scott Monty, who’s a famous SM expert that works as a VP at Ford. My complaint was about the fact I was double posting for a fan page and my own page and the whole “fan page” thing seemed ridiculous. He said, “It IS ridiculous. If you have your permissions set right you can just get subscribers and they can comment and follow you — you can leave comments or send them notes — SO the idea is more like a Twitter following.”

This idea I liked. It eliminated the double posting. My fan page was going nowhere because everyone wants to know the more personal side of me and I was posting all the personal stuff over on my regular page. Therefore, I closed down the fan page and kept up the personal/regular page allowing people to subscribe (“follow”) as they want to.

By the way, you should follow Shawna or at least visit her website.

Those who don’t want the burden of having two sites can make the transition in less than one minute.

Go to Account Settings  (top right of your FB page)

Click Followers (on the left side of page).

Check the box to “Allow Followers.”

Answer a couple quick questions and you are done !

No more double postings. No need to create an author page and then transition everyone over to your author’s page. No more fretting that you have an author page with three followers. Readers can find you in one easy place and you can devote time to writing.

Thank you for reading. Oh, and don’t forget to follow me here.

Renea Winchester is the award-winning author of In the Garden with Billy: Lessons About Life, Love & Tomatoes. In 2012 she released Stress-Free Marketing: Practical Advice for the Newly Published Author. 2014 will see the release of In the Kitchen with Billy: Farming, Friends & Fried Bologna Sandwiches. She is currently working on her first novel. She would love to hear from you. Visit her at www.reneawinchester.com