Advice for Authors: How Book Trailers Increase Sales

I must admit, when I first started writing I didn’t understand the importance of having a book trailer. At the time I believed the word trailer and book didn’t go together. Unless I was speaking about Hollis Gillespie’s book Trailer Trashed.

Then I began spending time with successful authors. What I discovered is that most of them have a book trailer that teases readers. Authors offered readers a video snapshot into the story, book characters, or their personal lives as an author. In turn, readers were intrigued with their video and purchased copies of their work. Here are links to a few of my favorites:

Stephanie McAfee

Shellie Rushing Tomlinson

Karen Spears Zacharias

These trailers, or book videos if you prefer, have one thing in common, YouTube. Each is hosted on YouTube (for free). The challenge becomes finding an affordable videographer. Authors need only look at their local high school and colleges.

I first met Sean Pettit at the Roswell High School during an author signing. I was there listening to the beautiful and talented, Robin Mellom speak about her first book, Ditched. When she finished I noticed a tall young man in the back of the room with a gigantic video camera. At that exact moment by brain went. Ding. Ding. Ding.

Rushing toward him, I pressed my business card in his hand and said, “I’m an author. I’ve written a book about a local celebrity and need a book trailer.”

Sean took my card and said, “I think I can handle that.”

Just to be safe, I jotted down his email as well.

Before you spend a fortune, give local students an opportunity. High school and college students desperately need the experience. They are building their resume’. They need you. You need them.

Next I wrote a short script. Putting voice behind the visual isn’t required. A simple power point presentation will suffice. However, I wanted something that captured the soul of Billy Albertson. I just didn’t know how to make it happen. This was why I gave Sean carte blanche to work his magic. I must admit, giving him unconditional power made me a bit nervous. I really didn’t know how the video would turn out, but I trusted Sean to work his magic. He was the expert. He obviously knew a lot more about making videos than I did.

At this point, let me say that if you want to hire Sean, tell him that I sent you. He will get to your book trailer as quickly as he can. Like most artist with “the gift,” Sean doesn’t say much. He walked Billy’s property while absorbing important facts like lighting, sound quality, things necessary to make a video look great. More than that, he captured the essence of Billy Albertson. All I needed was a couple of children for the video, which I borrowed from my friend, Kelle Mcentegart. I think you will agree that Sean truly, he has a gift.

To view Sean’s creation click HERE. Please share the video and leave comments.

In the Garden with Billy: Lessons About Life, Love & Tomatoes is currently out of print. A few copies remain on Amazon. Or, if you want a personalized copy, please order through my website. For emerging authors who haven’t attended my workshops or read my book titled: Stress-free Marketing: Practical Advice for the Newly Published Author, all Indie Booksellers can order the book. It is also available on Amazon and through my website. Obviously, a book trailer for that is forthcoming.

Thank you for reading and as always, keep writing.

Renea Winchester is an award-winning author. She just finished In the Kitchen with Billy: Farming, Friends & Fried Bologna Sandwiches. She is now working on her first novel. Friend her on Facebook or find her on Twitter at ReneaWinchester.

 

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One Response

  1. Thanks Renea! I enjoyed all the trailers.

    Mimi

    Mimi Schroeder APR

    Max Communications

    mimi@maxbookpr.com

    404-447-6242

    I never change, I simply become more myself.

    Joyce Carol Oates

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