Standing Out Among Other Titles

Trivia time.  Without looking, guess how many titles are on Amazon?

Insert Jeopardy music.

Can readers find you?

According to Amazon, there are 8 million titles available either in print or electronic format. Instantly, the question becomes how can anyone find my book in the midst of so many titles?

Not to repeat myself, but you cannot create a nationally recognized name for yourself , which translates into sales outside of your home state and wider recognition, if you do not first invest the time to create a local name. Take heed, emerging authors, I speak directly to you. Authors who successfully sell eBooks incorporate many tactics. A few examples are: creating a web following, establishing a powerful social media presence and generating word-of-mouth advertising. All are done before publication.

All over night success stories takes years to create.

Why in the world would you invest years of your life, to pursue publication, only to expend energy doing the wrong things. It did take you years…right? Please tell me that you aren’t self-pubbing an unedited rendition of your NaNoWriMo assignment; or worse, submitting a smoking-hot manuscript to a power agent. Pretty please, tell me that you have paid an editor, had complete strangers read your work, let the manuscript cool, re-read, prayed, meditated, corrected and re-read (out loud) the entire manuscript before sending it to an agent, publisher, or printer.

Please, tell me you understand the difference between a printer and a publisher, and that you are not going to put your name on something that isn’t ready. Books take years (plural) to ripen. You do not want to know how many emerging authors email me in a panic. Whether they have found me after attending one of my workshops, or by referral from another author, the stories are always the same. They paid $ 5,000 for 50 copies; $20,000 for a thousand copies; they have books to sell (now); they are in crisis mode. As my mother says they have, “got the cart before the horse.” They have self-published, loaded their trunk with a shiny baby and now suffer new parent angst.

Dear author, I am not equipped to solve this type of unsolvable, yet simplistically preventable catastrophe. Unfortunately, no one can. The best I can offer is that you consider my words now, before making an irreparable mistake.

I see you.

I want your work to stand out, in a good way. Because if you don’t do the research before publishing, odds are high your work will not get the recognition you think it deserves.

 Further, if you have caught a second wind after completing NaNoWriMo, join a critique group. Join a local authors guild. Find a reading group. Take the necessary steps to polish your work first. The world should first meet you as a confident author, not a desperate one.

 You can stand out in a crowd, either in a good way, or a not-so-good way. The choice is yours.

Renea Winchester is the author of Stress-free Marketing: Practical Advice for the Newly Published Author. Her first book titled: In the Garden with Billy: Lessons About Life, Love & Tomatoes, earned a SIBA nomination and a Georgia Author of the Year nomination. She is an award-winning author who believes in the value of community and relationships. Her work has appeared in various magazines, anthologies, and literary journals. Visit her at www.reneawinchester.com