Many self-published authors fail to understand the impact a book launch has on future sales. Some may not even know what a book launch is (insert gasp!). So let me rewind just a second. A book launch is perhaps the single most important event in the life of your work, a birthday if you will, a coming out party, where you announce to the beauty of your newborn. Please, do not publish a title without first planning a launch.
What do I need? Every book deserves a book launch (or three). This grand event is one of joy, excitement, and of course…sales. Those who have read Stress-free Marketing: Practical Advice for the Newly Published Author know that it takes approximately two months to plan an adequate launch. You need to reserve a venue, plan for light refreshments, speak to friends who take photos, and —don’t forget—make certain you have enough copies of your work on hand.
Finding a Venue: Since I am a North Carolina native, and also lived in Tennessee for an extended period of time, and currently live in Georgia, my first title: In the Garden with Billy: Lessons About Life, Love & Tomatoes had three separate launches, one for each state. Find a venue that either compliments your character, or the theme of your book. Listen to your characters, they will tell you where to hold their birthday party.
Setting a Budget: Be realistic about sales and set a budget. Notice that the “sign” for the Billy launch is hand-made and attached to his truck. Refreshments were popcorn and lemonade, all perfect for a garden book launch.
Confused?: If all of this seems overwhelming, consider asking an independent bookseller for help. That being said, do not…repeat not contact them two weeks prior to the release demanding that they work with you. Business people need advance notice, and time to acquire your title. If you are self-published you will need to partner with the seller, not try to boss them around (trust me, that happens). Refer to Stress-free Marketing; Practical Advice for tips on how to approach booksellers, and also read these two post about approaching booksellers the wrong way, and approaching them the correct way.
Invitations: Mail post-card size invitations to the list of contacts you have acquired. Include a link to your website, and these important words, copies of the book will be available for purchase.
Don’t forget: On the day of the event, don’t forget to have change for those who will pay with cash and a way of taking credit card payments unless you have specified on the invitation that payment will be accepted by cash or check.
These are just a few of the things one needs to have a successful launch. Once the day has ended you will also need to use the photos taken at the event to generate publicity to keep the momentum and excitement about your book progressing.
Keep writing dear ones.
Renea Winchester is an award-winning author who is currently working on her third book. When she isn’t writing she volunteers at the local library. Visit her at www.reneawinchester. Or Twitter at: Reneawinchester