Fresh from the Literary Festival

by Renea Winchester 

I have just returned from one of my favorite literary festivals held in Canton, Georgia. If you are working on a manuscript, attending festivals and workshops is the best way to meet authors and gather information about how they have successfully marketed their book. Here is what I learned.

While sitting on a panel with Stephanie McAfee, I, and many others in attendance, marveled when she told us that she sold 145,000 copies of her (then self-published) e-book. Not only that, but Stephanie sold those copies during a time when the sale of traditional books fall flat. Her sales came in January and February.

Those who have read my book Stress-free Marketing: Practical Advice for the Newly Published Author know that I am firmly against releasing a printed book during January and February. Why? Most people are on a budget and, during the months of January and February, have limited funds by which to purchase books.

The exception… those who receive a new Kindle and gift cards.

Kindle fledglings scour Amazon searching for cheap (or free) books. Stephanie’s plan was simple. Write a book. Release it in January during a time when people were uploading  99 cent ebooks. Then wait. Hope. Pray.

Caveat: what worked for her then may not work for you today. She released her e-book on the cusp of the Kindle explosion. Today, there are literally tens of thousands of 99 cent ebooks.

Stephanie also shared that once the book started selling well, (well above average) she became embarrassed at the number of typographical errors it contained.

“I didn’t have an editor,” she explained to those in attendance at the conference. “So when I started selling a lot of copies I was embarrassed at how many mistakes the book contained. If you are considering publishing, please invest in an editor.”

Today, Stephanie is living every author’s dream. She has a three-book contract from a New York Times publisher. She also has a tremendous amount of work ahead. With three books to write in addition to marketing those books, she spends a lot of time locked inside her home office.

“I asked for my agent for an extension,” she announced at the conference. “I thought the publisher would give me 90 days…they gave me thirty. These are the things new authors learn fast.”

Certainly, Stephanie’s e-books will never again be priced at the bargain price of 99 cents, but for her, the low-price strategy worked.

Thank you for reading and remember, keep writing.

Renea Winchester is currently working on her third book titled: In the Kitchen with Billy. She was recently named the Atlanta Pen Woman Author of the year. Visit her at www.reneawinchester.com

To learn more about Stephanie visit her at www.stephanie-mcafee.com

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by adviceforauthors on May 22, 2012  •  Permalink
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Knowing the Truth about Royalty Checks: Recognizing the Lies

by Renea Winchester

I have been waiting for the right time to address this issue. Hoping to find a way to tactfully deliver the message. Praying I could do so in a manner that doesn’t alienate me, offend newbie authors, and yet deliver the truth. 

Y’all know that some people can’t handle the truth. Right? 

I’ll begin with a story: Recently, I was enjoying breakfast with a friend who works as a publicist/mentor/coach for other writers. She was sharing a success story and said that one of her clients told her, “each week I receive a check from Amazon for several hundred dollars.” 

Poker-faced, I steered the conversation toward his book and his marketing techniques,  all while thinking what is wrong with me? I don’t receive a check from Amazon every week? 

Many self-published authors would have immediately contacted Amazon and raised all sorts of ruckus. They would have accused Amazon of stealing. They would have cited examples of their sales (using Amazon’s own statistical numbers as evidence). They would threaten litigation. They would make complete fools out of themselves. 

Those who have read my book, Stress-free Marketing: Practical Advice for the Newly Published Author, (click link to order) understand that monitoring (or boasting about) sales isn’t a productive use of time. Here is an excerpt from my book about monitoring your sales:  Caution: It is easy to become obsessed with online sales. Before spending hours monitoring sales, (which is easy to do) please understand that the ranking system is an enigma wrapped in an unsolvable puzzle. 

Being in the top 10,000 Amazon ranking doesn’t mean your book is selling millions of copies.

Truth: Amazon does not, has not, and will not ever mail authors a weekly check. Any author who tells you otherwise is telling you a lie. 

So much for tact. 

Don’t get me wrong. I believe in claiming that good things will come your way. But, I kinda-sorta-believe good things also come to those who tell the truth, not to people who purposely spread misinformation. 

Don’t you?

 A quick visit to Amazon reveals the following: (bold area highlighted by me):

             5.4.2 Payment Terms. Amazon parties will pay Royalties on their respective Digital Book sales approximately sixty (60) days following the end of the calendar month during which they make the applicable sale. At the time of payment, we will make available to you an online report detailing sales of Digital Books and corresponding Royalties. All payments will be made via check, Electronic Funds Transfer (“EFT”) payments or other method we designate in the Program Policies, in the Sale Currency or other payment currency we provide for in the Program Policies. If we give you the option to change your payment currency and you select that option using our then-current procedures, the change will be effective on the first day of the calendar month following the calendar month in which you make the change (unless we make an earlier period available). If we pay you in a currency other than the Sale Currency, we will convert the Royalties due from the Sale Currency to the payment currency at an exchange rate we determine, which will be inclusive of all fees and charges for the conversion. We may require you to register in your Program account a valid bank account for receiving EFT payments that is in compliance with the then-current Program Policies, in which case we will not be obligated to make payments of Royalties to you unless you do so. We are entitled to accrue and withhold payments until the total amount due is at least $10 if by EFT or $100 if by check, or for payments in other currencies, at least those amounts we set forth in the Program Policies.

Clearly, the man claiming to receive weekly royalty checks is spreading misinformation. Even if he were selling hundreds of dollars worth of books every weeks, Amazon wouldn’t endure the expense of mailing him a check every week. Their own policy is clear. Authors receive checks every 60 days (or longer). While I do not know the reasoning behind his actions, I know that I immediately felt cheated. I do not want you to feel the same way, hence this blog post.

Hopefully, my message will clear up any doubt. No one receives compensation from Amazon. No one.

Keep writing and looking for those checks. As always, I welcome your comments. I kindly ask you to share my blog with others. In this case, knowledge is power.

Renea Winchester is an award-winning author of Stress-free Marketing: Practical Advice for the Newly Published Author and In the Garden with Billy: Lessons about Life, Love & Tomatoes. She teaches emerging author workshops across Georgia, NC, and Tennessee. Contact her through her website to book her in your state.

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by adviceforauthors on April 11, 2012  •  Permalink
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Oh the Joy of Radio

Dear Ones,

Today is a short post. I thought you might enjoy this link to Joy Radio. Patti is a wonderful host who has stepped into the world of Blog Talk Radio.

Those who have read my book, understand the importance of radio and how it magically helps authors build an audience. Self-published and emerging authors benefit by reaching out to radio hosts. I hope you will take a moment and encourage Patti by listening to some of her shows. She is a kind soul who loves to support authors.

Here is the link to her other shows. http://www.blogtalkradio.com/joyradio

Blessings and best sellers to you!

Renea Winchester

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by adviceforauthors on March 24, 2012  •  Permalink
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Posted by adviceforauthors on March 24, 2012

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Name Dropping is a No-No

Name Dropping is a No-No by Renea Winchester

Disclaimer: Names have been changed to protect the victims

After speaking with a colleague whom I will call Betsy, I was shocked to discover she has a “stalker” (of sorts). During a conference Betsy met Name Dropping Nancy. The two had a grand time. They chatted as authors do, and discovered mutual interests. As an aside, authors are always eager to speak about their work, share ideas and extend the hand of friendship. Unfortunately, Betsy had no idea that Nancy’s sole purpose for chatting was to gather information.

The problem began when Nancy began contacting publishers saying that our beloved Betsy sent her.

Yes…she did.

The situation escalated when Nancy (who didn’t understand that unanswered emails = “no.”) began calling the publisher.

Yes…she did.

The situation redlined after Nancy received a “no” from the publisher, and instead of accepting the response, continued to press. She didn’t understand that with every dropped-name, sent email and interrupting telephone call she soiled her reputation.

Mercy!

Nancy called, and called, and evidently called a couple more times. Miss Nancy rang the phone so many times that the publisher of a major magazine called Betsy and said, “you are going to have to tell her to stop calling.”

Imagine for a moment Betsy’s surprise. She paused, replayed the conference sifting through the faces she met, uttered conversations and exchanged business cards until she recognized Name Dropping Nancy. That is how well she knew Nancy.

Dear Ones, how do we solve this problem? First, if you are Nancy, or related to her, stop it. Today.

Now Betsy, who doesn’t really know Nancy from —as we say in the south— Adam’s housecat, is in a terrible situation. Nancy and her pushy can’t-take-no-for-an-answer must stop. What is Betsy to do? She doesn’t have time to deal with this, but Nancy is persistent.

Apparently, this happens a lot. Two authors strike up a conversation, share tips, exchange cards and poof, next think you know it’s “Betsy sent me.”

For those new to writing, here is how networking really works.

If, in fact, a colleague has suggested their publisher, agent or hairstylist, they will call or send a message FIRST. After they have opened the door, then you may proceed. Any other contact automatically and immediately illuminates every warning bell and whistle imaginable. Sending an email saying, “I met Best-selling Betsy at a local festival and she said I should contact you,” when Betsy has no idea you are using her name is (blunt warning) professional suicide.

I mean serious irreparable damage to your career.

Mercy.

How many other authors have had this happen? I would love to hear your response. Feel free to post, link to FB and tweet. We all must do our part to silence Name-Dropping-Nancy.

Renea Winchester is the award-winning author of Stress-free Marketing: Practical Advice for the Newly Published Author and In the Garden with Billy: Lessons about Life, Love & Tomatoes. Her books are traditionally published and available in bookstores upon request, and online through the usual outlets. Visit her at www.reneawinchester.com to learn more.

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by adviceforauthors on March 14, 2012  •  Permalink
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Posted by adviceforauthors on March 14, 2012

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Patience and Perseverance

By Anju Gattani

No one said writing was easy. No one said publishing was any easier. No one said an M.A. or an MFA validates that you are/your work is suitable for publication. No one follows the rules of writing (there are none) in much the same way no one guarantees that you follow the rules (of writing) only to break them. And yet writers continue to write in the hope that they will one day be published. Why?

I thought about this for a long time while rewriting, revising and re-editing (sometimes all at once) the debut novel in my ‘Winds of Fire’ series, DUTY AND DESIRE. However, none of the ambiguity held me back because of the reason that propelled me in the first place – my love for storytelling. As far as I can remember, I’ve always loved to tell stories – tall tales were my favorites. However, after succeeding at writing (and being published internationally) in short fiction, feature, travel and parenting columns I knew the larger challenge lay ahead – writing the fiction novel. What I didn’t know—and am still grateful for—is the 9-journey to follow and the slam of rejections just waiting to sock me. I learned very quickly that rejections were aimed at my work—not me—despite the truth that I had poured my heart, soul and blood (me) in the writing of the story I learned very quickly to laugh at myself, pump a little humor in my writing life and build on friendship with others like myself who couldn’t not write. I learned to navigate the watery abyss of publishing and steer on with the one reason that propelled me in the first place – my love for storytelling.

As far as I can remember I’ve always loved to tell stories – tall tales were my favorites. So I continued to research, work with professionals from various industries (2 of India’s leading fashion designers, a Pilates instructor and doctor from the UK) and fill the story with details. I learned the art and craft of technique, style and honed my writing voice until I could no longer hear myself. I continued to flesh out characters so that they stole the show and moved their story forward. I learned to integrate plot, pacing and weave descriptions so that it all appeared seamless. And all this required patience. Years and years of patience and perseverance. But most of all it required an inner strength and determination to go on and believe in the story. How could I not? I had too many people, including my husband and kids, believing in me.

As far as I can remember I’ve always loved to tell stories – tall tales were my favorites. And now I’ve just told another one. However, this one, I hope, will encourage you to turn the pages of a novel… perhaps one you’ve written or one you have to read or better yet, one that’s a work-in-progress. It doesn’t matter. What does matter are the millions of stories out there that have already been told and millions still waiting to do so. It takes patience to write. It takes patience to read. But more so it takes patience and perseverance to believe.

Anju has lived in Singapore, Australia, India, New Jersey and Connecticut. She now makes her home in Atlanta, Georgia, with her husband and two kids. Anju is a columnist for a multicultural magazine in the USA. She is also an avid guest blogger, who loves to share her experiences in health and fitness, food, self-empowerment and great fiction reads.

Duty and Desire is her first novel.

Visit Anju at www.anjugattani.com

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by adviceforauthors on March 5, 2012  •  Permalink
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Thinking About Taxes

Thinking about Taxes, by Renea Winchester

Accurate Reporting of Income and Expenses are Important

Most of us are familiar with the term, “music business.” The same applies for the “writing business.”

Those who have opted to self-publish because they want to control money generated from sales should understand that this control comes with tremendous responsibility.

 Taxes.

DISCLAIMER: This blog entry is NOT meant to replace professional tax advice. If you are accepting payments in any form from books sold at events, signings, speaking engagements you should seek the counsel of a tax professional.

Sales Tax: In most states, authors should collect sales tax on books sold at events. In many states, sales tax rates vary depending on the county in which you are doing business, meaning an author who works in one county may pay a different rate than her friend who lives (and works) two counties away. Visit the Department of Revenue in your home state for specific information. Please know that in Georgia you must submit a sales tax form even in months with zero sales. Failure to do so will result in hefty fines (and daily interest).

Money: How do you handle payments? Do you need a business account or FEIN #? Visit www.irs.gov for more information. If you created a LLC, or incorporated a business, the bank will require an FEIN number in order to process payments.

Expenses: The IRS allows the deduction of many expenses incurred during the course of operating your business. Maintaining a flawless record-keeping system is crucial. Save all receipts, document mileage (meaning the actual odometer readings and the physical address of the event). Be prepared to show these receipts and validate them with a personal calendar.

Time: Expect to spend several hours each quarter logging receipts into a spreadsheet. If the thought of this is overwhelming, schedule an appointment with a Certified Public Accountant. Many provide an initial consultation at no charge. One thing is certain, the responsibility of reporting income and documenting expenses falls on you.

Renea Winchester is an award-winning author of Stress-free Marketing: Practical Advice for the Newly Published Author. Visit her at www.reneawinchester.com

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by adviceforauthors on February 28, 2012  •  Permalink
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The Television Interview

It’s remarkable, how life sometimes gives you what you want but in an indirect manner. James Taylor is host to a widely popular show, Writers in Focus. Just to know this man fills my heart with joy. Truly, we are life-long friends even though we have just-met.

James Taylor and Renea Winchester

Going boldly forward I asked a friend of a friend of another friend how to get on the show realizing that the odds were both slim and none. Settling instead as a guest at one of the classes he teaches, I was shocked when he contacted me and explained that he had punted the idea of me leading a workshop. Instead he thought my book needed a “larger audience,” and asked if I could appear on his program.

Insert a very happy dance.

Followed by (gulp) serious nervousness.

This would be my first television interview and one never wants to leave a bad impression, especially when there isn’t a “do-over” opportunity.

The good thing about spontaneous interviews is that nothing stands between you and the host. There isn’t much preparation time, just James and Renea chatting around a table with a couple television cameras in the background. I find this comforting as the more I think about an interview, the more nervous I become. While the incredibly talented studio crew (thanks guys) pinned the mic on Mr. Taylor he confided that he ”gets a bit nervous.”

Surely not. He was just saying that to make me feel comfortable. It worked. He is a wonderful host. Truly,  I am honored to call him friend.

Feel free to follow this link to the interview. And again, a heartfelt thanks to the readers who have reached out to me since the segment aired, and to “The”  James Taylor, who extended his hand in friendship, “thank you.”

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by adviceforauthors on February 14, 2012  •  Permalink
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Today, my guest, Anju Gattani writes about Mentors

In the writing world the majority of us would grin at the word ‘mentors’.  Why?  Because it is precisely this, just a word.  It is a wish, a blessing, for any writer, if a professional or a published author is willing to look at your manuscript and lead you by the hand.  Now if you had to pay someone would you consider this mentoring?  I’m guessing it would probably fit the phrase ‘editorial services’. 

Whenever I bring this up at writers’ meetings, conferences and during general conversations, professional writers are shocked when I tell them that I’ve had (and still have) 2 writing mentors: New York Times Bestselling author, Haywood Smith and USA Today Bestselling author, Jade Lee.  They continue to grow even more shocked when I tell them these professional and extremely talented women have never asked for anything in return and to date, are just a phone call away. 

How did this come about?   Through writers’ conferences, attending chapter meetings and sharing the passion of my project with others.  I didn’t just share my work and have a flurry of authors take me under their wing.  I asked for help, connected with these 2 women (and other bestselling authors after) and followed their lead without question.  This unspoken trust sparked a mentor-student relationship where understanding and the willingness to learn lay the foundation.  I jumped in with a thick skin (the thickest possible) ready to embrace every criticism and red-pen remark. 

I learned and grew as a writer and these women soon became my friends.  They didn’t wave a magic wand and find me an agent or a publisher—that was the next stage in my journey—but they gave me the confidence to go on and believe in myself.  And I did, because they did.  Now I’m a published author myself; but I still remember how they taught me to walk, tread on the fine professional line and be a better writer than I was before. 

So when I shared their books and my gratitude at my very first author talk in January 2012 I wanted the world to know that DUTY AND DESIRE wasn’t just a product of perseverance and persistence.  It was a book, like many others, with a front and back cover, and a story.  And another story lying hidden behind the pages… of two professionals who had believed in it long before the world did. 

The choice to mentor is totally yours.  How deeply you’re willing to get involved in another’s project is your choice too because as a mentor you’re offering the aspiring writer something beyond the written word.  You are offering trust, truth and a belief… perhaps… that you are also just a phone call away.   

Learn more about Anju Gattani at http://www.anjugattani.com/

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by adviceforauthors on February 5, 2012  •  Permalink
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Questions from Workshop Participants

The most common question I receive from workshop participants is, “How do I get my book in bookstores?”

While ultimately the decision to shelve your book depends on the owner, here is a simple tip that worked for me.

Send readers to their store.

If you want a bookseller to consider your book, they must know they can sell it. (Step One: Write a perfect-error free book about interesting subject matter). 

An aside: I once visited a pitch session with an agent. A pitch session is where you meet an agent and tell them about your book. If they like your “sales pitch,” they request a copy of your manuscript. Anyway, the woman beside me was pitching her book which featured a talking racoon. After the author described her book as the next Art of Racing in the Rain, the agent kindly explained she wasn’t interested and couldn’t sell the story concept.

“So, can I send you the manuscript?” the author asked.

Dear ones, you will not be like that lady. There is a thin line between assertiveness and career-ending pushy behavior.

All of the booksellers I know have owned their store for years (read decades); this means they knows what their customers read. Take a moment to consider this chart from Publishers Weekly:

Understanding how readers find books is crucial for author's attempting to reaching them.

While I am on that subject let me ask this question, “do you spend money in the store you have approached?” Do you have a relationship with the owner?

Good. Keep shopping at the store.

People also  try a variety of methods to trick booksellers into stocking their books. A common technique is having a friend pose as publicist or agent. This is the BIGGEST mistake an author could ever make. For those who have yet to read my book, you will soon learn that everyone knows everyone in this business. Pretty-pretty please with sugary sprinkles on top,  do not do this to yourself. Do not take your book  into the store, (or have your momma, g-ma, preacher, sister, brother or another obscure relative shove self-published pages under the owner’s nose) and then proceed to tell them you have written the best book since the Bible. Certainly, do not call a bookstore and tell them I sent you. Lawhavemercy.

This is exactly the behavior that will ruin your career, before you even have a career.

You are a professional. You will research and understand how to approach a bookseller before actually doing it. Understand that not every store will stock your book. Not every store stocked my first book. This is the nature of the business. Once you read Stress-free Marketing: Practical Advice for the Newly Published Author you will realize the value of their shelf space and the pressure to turn books around quickly.

Dear ones, there is no “fast track” in the writing world. You  must earn your place on the shelves of bookstores with time, patience and a following of readers who adore that perfectly flawless book you have written. Some books never get into the bookstore. They still sell well. They still have a following of readers. Many factors determine the success of your book; professionalism is one of them.

Hope to see you soon.

Hugs,

Renea Winchester

www.reneawinchester.com

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by adviceforauthors on February 2, 2012  •  Permalink
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Let’s Talk Politics

Tis the season for negativity.

How quickly we have gone from the season of Thanksgiving to one of discord. We are bombarded at every angle: as we sit down for dinner, attempt a little couch time, try to read the daily newspaper.

While some people revel in political “discussions,” most are turned off by the constant bombardment of negativity.  Really, am I so unintelligent that someone must twist my arm, spoon feed me, and then maybe even clobber me over the head until I vow to vote for the person they think is right for the job?

Voting booths still have curtains and screens for privacy…right?

Painfully Honest Tip

Before adding your opinion via Twitter, Facebook or on any social media outlet, pause…ponder…and please, please do not post.

Unless you have penned a political expose’ covering one of the candidates, your readers do not need to know your political leanings.

Your readers do not care.

Your opinion will not sway their decision.  However, offering your opinion may change how they think about you?

So what? You ask. I consider it my right to voice my opinion. You may be thinking, Renea Winchester, who do you think you are telling me that I can’t discuss politics?

“Just a regular gal trying to help you sell books, that’s all.”

Painfully Honest Message

Readers have a right to not purchase your books. If they are gagging on your political rhetoric, odds are they will not reach into their wallet and buy your book…even if it is a great book.

Remember, many a friend has been lost over politics. As an author, you should be trying to build (and maintain) relationships not alienate readers.

Before launching into a career damaging revival for democracy ask yourself another question: Am I conducting myself in a professional manner?

Truly, I hope that you are.

Do you endure political memos from your boss?  Does he sit beside you at lunch and yammer on about the latest polls? Does he withhold your paycheck unless you promise to vote for “his candidate?”

I hope not.

Yet I am continually amazed at authors who would be wildly successful if they would just (to use a couple of idioms) get out of their own way and stop shooting themselves in the foot. For those who think I am apolitical let me avow that I am not. Not only do I attend the local government meetings, I take my children with me. I am a patriot descended from patriots.  I phone and write my representative. Still, voting is a personal matter. (Amen?)

I do not care who you vote for, of greater importance is that you vote (insert overuse of exclamation marks!!!!)

For a perfect example of public content I shall direct you to Jolina Petersheim. Her entries provide joyous content. While I have never personally met her, she purposes to write content that delights her readers. I have a sneaking suspicion that she just might be a registered voter.

Dear ones, aspire to do the same.

Be like Jolina.

Purpose to write positive content.

Purpose to make readers fall in love with your words.

Purpose to take the political high-road as often as necessary.

Your readers will love you for it.

As always, thank you for reading my blog.

Renea Winchester is the author of: Stress-free Marketing: Practical Advice for the Newly Published Author FREE to Amazon Prime Members.

$ 2.99 for Kindle Owners

And, In the Garden with Billy: Lessons About Life, Love & Tomatoes, the book that launched me on this journey.

Visit her at www.reneawinchester.com or visit her at one of her workshops.

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by adviceforauthors on January 24, 2012  •  Permalink
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